2012 Bay Weekly Display Advertising Rates

Color
Full color may be added to any ad for a 30 percent surcharge per ad run.
Back cover and inside front and back cover pricing includes full color.

Deadlines
All space reservations must be made and all ads requiring Bay Weekly typesetting must reach our office by Noon Wednesday one week prior to publication.Camera-ready ads must reach our office by 5pm Thursday prior to publication.
Ads received after these deadlines may be held until the next week’s publication.

Placement
All placement is at Bay Weekly’s discretion.
Specifically requested placement is given, space allowing and at a surcharge of 25 percent per ad run.

Special Rates
National: $35 per column inch.
Non-profits, as defined under IRS Code, Section 501-C3, receive a 10 percent discount.
Rates are non-commissioned. Agencies add 15 percent.

Mechanical Data
Full Image Size 9-3/4" wide x 13" deep
1 column 2-1/4" wide 13 picas, 6 points
2 columns 4-3/4" wide 28 picas, 6 points
3 columns 7-1/4" wide 43 picas, 6 points
4 columns 9-3/4" wide 58 picas, 6 points

Digital Guidelines
Camera-ready ads must be made to size. Provide your ad on a compatible CD or email to ads@bayweekly.com
Preferred Formats: PDF (process at 1,200 dpi, 100 lpi and embed all fonts). EPS, TIF, JPEG.
Accepted Programs:
QuarkXPress: Include Quark document, all fonts and artwork.
Adobe Illustrator: Convert all fonts to outline. Do not use Illustrator’s transparency feature.
Photoshop: 200 dpi for grayscale or color images; 1,200 dpi for line art.