Bay Weekly — the greater Annapolis area’s only independent newspaper — has the kind of upscale demographics that dailies can only dream about. As Advertising Age says, weeklies “offer a different kind of total-market coverage. They don’t target a neighborhood or zip code; they cover a generation.”
Dailies across the country continue to suffer declining readerships. People have less and less time to read newspapers every day, which in turn deprives advertisers of promised readers.
That’s why The Wall Street Journal calls weeklies “attractive to mainstream advertisers.”
READERSHIP Bay Weekly’s readers live on and around the Chesapeake Bay and care about its continued well-being. They are among the thousands of people in the fast-growing Chesapeake Corridor. Many readers live on the Bay; others come on weekends. Some live off the Bay’s riches; others spend their riches on the Bay. They all trust Bay Weekly to reflect the area’s values and to reinforce its quality of life.
CIRCULATION 25,000 copies with an estimated readership of more than 60,000. Bay Weekly is delivered to 500-plus locations from Severna Park through Annapolis and Southern Anne Arundel County and to all of Calvert County.
FREQUENCY Bay Weekly hits the streets every Thursday with the exception of Thanksgiving and the occasional major holiday that falls on a Thursday, when the paper comes out Wednesday.
FORMAT Full-color newsprint tabloid, with a page size of 10.44″ wide x 13.75″ and an image size of 9.625″ wide x 12.75″ deep. Black-and-white and full-color.